Brentford's innovative approach to set-pieces, particularly between 2021 and 2024, captured the attention of football enthusiasts, but Arsenal have since refined and perfected these strategies to become a Premier League powerhouse in set-play situations.
Under the ownership of Matthew Benham, Brentford adopted a data-driven approach, with key figures like Bernardo Cueva and later Keith Andrews instrumental in devising inventive routines. Cueva's influence was significant, and his strategies were further built upon by Andrews. Their success was evident in the impressive 43 goals scored from set-piece situations since August 2021, coupled with a remarkable expected goals (xG) rate. These tactics varied immensely, always with a surprise element, and often involved aggressive techniques such as positioning all ten outfield players around the opposition penalty area. They focused on doing the basics right to maximize the potential of their squad.
Brentford's set-piece prowess extended to both corners and free-kicks, utilizing blocking strategies and aiming for volley opportunities. A common pattern involved flicking the ball towards the first post while blocking the opposition's near post guard. They were also known to turn any free kick in the opponent's half into a potential goal-scoring opportunity. However, their set-piece reliance was also partly due to struggles in open play, with the team heavily dependent on set-pieces for goals. In the 2023-24 season, they scored 10 goals from set plays (excluding penalties).
Arsenal's set-piece transformation can be largely attributed to Nicolas Jover, who previously worked at Brentford and Manchester City. Jover's arrival at Arsenal marked a turning point, with the Gunners evolving into a team renowned for their set-piece expertise. Mikel Arteta has lauded Jover as a genius, emphasizing the immense value his methods bring to the team.
Arsenal's tactics extend beyond merely targeting a specific player. Jover's intricate designs involve positioning players further back and grouping five players together before dispersing to attack various areas of the box. This strategic use of space makes it challenging for defenses to track players, providing Arsenal with a distinct advantage. Declan Rice and Bukayo Saka are key figures, with each registering seven assists from set-piece situations, showcasing their consistent delivery and accuracy.
Arsenal has scored 22 goals from corners over the 2023-2024 and 2024-2025 seasons. Initially, their corner tactics focused on near-post deliveries, but they have since evolved to target Gabriel Magalhães, who has become a primary finisher. Their routines involve screens and blocks to impede defenders' movements, creating space for aerial threats like Gabriel and Mikel Merino. Against zonal marking, Arsenal's players exploit pockets of space between defenders, maximizing their chances of making first contact.
Arsenal's set-piece dominance is not accidental; it's the result of meticulous planning, detailed analysis of opponents, and the tactical brilliance of Nicolas Jover. Before each game, Jover dedicates hours to studying the opposition's defensive setups and vulnerabilities, enabling him to tailor Arsenal's set-piece strategies accordingly. The integration of sports video analysis tools has further revolutionized their approach, allowing for the breakdown of complex plays and continuous refinement of strategies.
While Brentford pioneered innovative set-piece strategies, Arsenal have taken these concepts to a new level under Jover's guidance. Arsenal's success is evident in their league-leading number of goals from set pieces and the tactical sophistication they display in dead-ball situations.
