Gary Lineker is set to make a splash on Netflix during the 2026 FIFA World Cup, thanks to a new deal involving his popular podcast, "The Rest Is Football". This move marks a significant moment for both Lineker and Netflix, as the streaming giant continues its expansion into live sports and sports-related content.
Lineker's podcast, co-hosted by Alan Shearer and Micah Richards, has gained immense popularity for its insightful analysis, honest opinions, and engaging banter. Under the agreement, "The Rest Is Football" will transition to a daily show throughout the tournament, broadcast directly from New York. This collaboration will provide fans with daily doses of football commentary, game analysis, special guests, interviews, and behind-the-scenes insights.
The deal represents a multi-million-pound windfall for Lineker, potentially exceeding his previous BBC earnings. It also ensures his presence at the World Cup, despite his departure from the BBC earlier this year. Lineker's exit from the BBC, where he presented "Match of the Day" for over 25 years, followed controversy over a social media post.
For Netflix, this partnership signifies a deeper dive into the world of sports podcasting. The platform reportedly approached Lineker's production company, Goalhanger Podcasts, a few months ago to secure the rights to the show. Netflix is investing heavily in podcast content for 2026, aiming to compete with platforms like YouTube. This move aligns with Netflix's broader strategy of incorporating live events and sports-related programming to attract new audiences and boost advertising revenue.
The addition of "The Rest Is Football" to Netflix's World Cup coverage may include licensed match footage, tournament previews, live coverage, social content, and other exclusive features. This comprehensive approach aims to provide viewers with an immersive and engaging World Cup experience. Moreover, Lineker's son, Harry Lineker, will reportedly join the production team in the United States, adding a family element to the venture.
Gary Lineker's broadcasting career began after his retirement from professional football in 1994. He quickly became a prominent figure in sports media, known for his insightful commentary, charismatic personality, and extensive knowledge of the game. Beyond "Match of the Day," Lineker has covered major sporting events, including the FIFA World Cup, UEFA Champions League, and the Olympic Games. His move to Netflix marks a new chapter in his broadcasting journey, promising to bring his expertise and engaging style to a global audience.
Netflix has also secured the exclusive U.S. broadcasting rights for the 2027 and 2031 FIFA Women's World Cups. This deal, the most significant FIFA has signed with a streaming service for a major tournament, underscores Netflix's commitment to expanding its sports programming. The platform will also produce exclusive documentary series leading up to both tournaments, highlighting players and the growth of women's football. As Netflix continues to invest in live sports and related content, the partnership with Gary Lineker and the acquisition of World Cup broadcasting rights signal a significant shift in the landscape of sports media.
