NBA India has launched the second season of "Hoop Nation," a docuseries showcasing inspiring basketball stories from across India. Building on the success of its first season, the four-part series, presented by Skechers, is now available on the NBA India YouTube channel.
"Hoop Nation" Season 2 embodies the spirit of basketball in India – a game that unites, inspires, and drives change. The series tells the stories of individuals who have used basketball to shape their communities and inspire the next generation of athletes. This season features Ishrat Akhter, an international wheelchair basketball player from Baramulla, Kashmir; Deepak P. Babu, a passionate fan, mentor, and content creator from Alappuzha, Kerala; the Lao family, a father-daughter duo from Kolkata's Indo-Chinese community; and Farooque Shaikh, a dedicated mentor from Mumbai's Nagpada neighborhood.
The lyrical docuseries is driven by new-age Indian hip-hop artists. Straight Outta Srinagar (SOS), ThirumaLi, EPR Iyer, and QK contribute original music showcasing the challenges and triumphs of the players, fans, and coaches. These artists use their powerful lyrics and beats to highlight the impact of basketball in Alappuzha, Kashmir, Kolkata, and Mumbai.
Each episode spotlights a diverse array of remarkable figures, all sporting Skechers basketball footwear. Episode 1, "Flight of Dreams," features Ishrat Akhter and music from Straight Outta Srinagar (SOS). Episode 2, "Come Together," highlights Deepak P. Babu with music from ThirumaLi. Episode 3, "Remember Who We Are," showcases Isabel Liao from Kolkata, with music from EPR Iyer.
Rajah Chaudhry, NBA Asia Head of Strategy and NBA India Country Head, commented on the series, stating that Skechers shares the NBA's goal of growing basketball in India and providing fans and players across the country with more opportunities to engage with the league and the game.
The NBA has actively made efforts to cover and build the grassroots of basketball in India, including the ACG Jr. NBA program, a nationwide 3v3 tournament for U-14 players.
