Ravi Shastri has firmly backed the ICC's (International Cricket Council) decision to allocate 38.5% of its total revenue to India for the 2024-27 cycle, asserting that the nation "deserves every 'pound of flesh'" from the ICC revenue. The former Indian head coach argues that this allocation is entirely justified, considering India's substantial contribution to the global cricket economy.
Under the ICC's revenue distribution model for the 2024-27 cycle, the Board of Control for Cricket in India (BCCI) is set to receive approximately Rs 1,968 crore annually. This figure significantly dwarfs the shares allocated to England (6.89%) and Australia (6.25%). The remaining 12% of the revenue is distributed among the other nine cricket-playing nations.
Shastri emphasized that revenue sharing should be proportional to the income generated by each cricketing nation. He highlighted India's dominant role in cricket's financial landscape, asserting that the country deserves its fair share of revenue, given that most of the money in cricket comes from India. Shastri pointed out the significant surge in television rights and income during India series, reinforcing his argument that India should receive a larger portion of the earnings. In an interview with Wisden, Shastri stated, "I would want more for India because most of the money that's generated comes from India. So it's only fair that they get their share of pound of flesh". He further added, "When India travel, look at the television rights, look at the television income that comes for an India series. So it's only fair that they get. Whatever they're getting now, if not more".
The revenue distribution model, which was announced in 2023, has sparked considerable debate within the cricket community. Several boards, particularly those outside the 'Big Three' (India, England, and Australia), have voiced concerns about the perceived unevenness of the allocation. These boards argue that the current model could impede the growth and development of cricket in other nations. The Pakistan Cricket Board (PCB) has been particularly vocal in its opposition, demanding greater transparency in how the revenue figures were determined.
Despite the criticism, Shastri remains steadfast in his belief that India's substantial financial contributions to cricket warrant a larger share of the ICC's revenue. He has also questioned why some cricket boards are losing money, emphasizing the importance of accountability in financial matters. He feels it is unfair that India doesn't get a big share despite all the business and revenue generated due to its ecosystem. Shastri's comments underscore the ongoing discussions and complexities surrounding the financial structure of cricket.
The ICC's move to introduce major changes, from stop clocks to boundary catches, reflects its commitment to improving the sport. As the ICC progresses with its financial plans, discussions on revenue distribution are expected to continue shaping the future of cricket. While the BCCI is set to benefit significantly from the current allocation, other cricket boards are advocating for a more equitable approach that supports the growth of the sport globally. The ongoing dialogue highlights the need for a balanced model that recognizes all contributions while fostering growth in emerging cricketing nations.
