Liverpool FC boasts a massive following in Hong Kong, with the club claiming to have 1.2 million fans in the city. This makes them the second-most supported European football club in the region. The Reds enjoy a substantial TV viewership of 3.9 million in Hong Kong for the 2023/24 season, demonstrating the fervent passion for the club. The club's popularity isn't just limited to Hong Kong; Asia is one of Liverpool's most important markets, accounting for nearly one-third of their international retail sales.
How Liverpool FC Connects with Hong Kong Fans
To cater to this immense fanbase, Liverpool FC employs a multifaceted approach:
Official Liverpool Supporters Clubs (OLSCs): Hong Kong is home to three official Liverpool supporters clubs. These OLSCs act as hubs for fans to connect, organize events, and celebrate their shared love for the team. These clubs embody the "You'll Never Walk Alone" spirit by hosting live match viewing events, Christmas parties, and various gatherings. They aim to create a real-world LFC family in Hong Kong, allowing fans to connect beyond online interactions.
Retail Presence: Liverpool FC has significantly expanded its retail operations in Asia, with Hong Kong playing a key role. The club now runs nine standalone stores in the region, supported by over 100 shop-in-shops, pop-up locations, and e-commerce shop-in-shops. In July 2025, Liverpool opened its first official retail store in Hong Kong at Kai Tak Sports Park. This 20th standalone store worldwide, reinforces the club's position as a global leader in sports retail. The store provides local supporters access to a wide range of official merchandise, from apparel to exclusive collections.
Digital Engagement: While specific details on Liverpool FC's digital strategies in Hong Kong are limited in the search results, it's reasonable to assume they leverage social media platforms and online content to engage with their fanbase.
Club Tours and Events: Liverpool FC recognizes the importance of connecting with international fans. The club recently visited Hong Kong as part of their pre-season tour, playing a match against AC Milan at the Kai Tak Stadium. An open training session at the same venue attracted over 27,000 fans. Liverpool FC executives have acknowledged the incredible support and atmosphere in Hong Kong, suggesting future visits are possible.
All Star Partner
Liverpool FC has a five-year partnership extension with All Star Partner (ASP), a sports and e-commerce retail specialist. The partnership aims to expand access to official LFC merchandise across both Hong Kong and Mainland China. ASP is developing a special name and number design that pays homage to the local culture.
LFC International Academy Hong Kong
The LFC International Academy Hong Kong provides coaching programs to young players. Since its opening in 2018, more than 25,000 children have participated in its coaching programs. The Academy operates from seven venues across the city and has made a significant impact on youth football development in Hong Kong.
Through these various initiatives, Liverpool FC cultivates a strong connection with its Hong Kong fanbase, solidifying its position as one of the most popular football clubs in the region.
