Virat Kohli's recent retirement from Test cricket marks the end of an era in Indian cricket, but the "Brand Kohli" empire is expected to remain strong. Beyond his on-field achievements, Kohli has cultivated a powerful brand identity, making him one of the most sought-after celebrities for endorsements and business ventures. His brand value is estimated to be over ₹1,800 crore, and experts predict this will continue to rise as he dedicates more time to his business interests.
MRF Tyres and Other Endorsements
Kohli's association with MRF Tyres is one of the most prominent and enduring in his endorsement portfolio. In 2017, he signed an eight-year deal with MRF worth ₹100 crore for bat sponsorship, placing the brand's logo on his bat during a successful phase of his career. This partnership is one of the longest and most valuable athlete-brand associations in Indian cricket. Besides MRF, Kohli has endorsed over 18 brands, including Puma, Audi, Myntra, and Blue Tribe. At his peak, Kohli endorsed brands across fashion, fitness, sports, and fintech, reflecting his widespread appeal and carefully curated personal brand. He reportedly earns ₹7 to ₹10 crore per brand endorsement, generating around ₹200 crore annually from these deals.
Kohli's Brand Philosophy
Kohli has been selective about the brands he endorses, preferring those he personally uses and believes in. He ended his association with Pepsi due to health concerns and distanced himself from fairness creams, reflecting his commitment to health, personal integrity, and ethical values. This approach has enhanced his credibility and appeal, especially among the youth.
Business Ventures and Investments
Beyond endorsements, Kohli is an active investor and entrepreneur. His business ventures include:
In 2025, Kohli reportedly declined a ₹300 crore extension offer from Puma to invest in Agilitas, a new sportswear company started by Puma India's former head. This move indicates his ambition to build his own brands and leverage his brand equity.
Impact of Test Retirement
Despite retiring from Test cricket, Kohli's brand value is expected to remain strong. Experts believe he will have more time to focus on his business ventures and endorsements, further boosting his brand. His legacy, global appeal, and strong brand imprint will continue to drive growth.
Net Worth and Social Media Influence
As of April 2025, Virat Kohli's net worth is estimated at ₹1,050 crore ($125 million). This includes earnings from cricket, endorsements, and business ventures. He earns ₹7 crore annually as a Grade A+ BCCI-contracted player and ₹21 crore per season from Royal Challengers Bangalore in the IPL. With over 270 million followers on Instagram, Kohli earns ₹8–9 crore per sponsored post, making him one of India's highest-paid influencers.
In conclusion, Virat Kohli's retirement from Test cricket may signal a shift in his career, but his brand endorsements and business ventures are poised to thrive. His long-standing association with MRF Tyres, along with his diverse portfolio and strategic investments, solidify his position as a global sporting icon and a brand titan.
