The "CR7 LIFE Museum Hong Kong" has officially opened its doors, marking the first Cristiano Ronaldo-themed museum outside of Portugal. Football fans in Hong Kong queued for hours to witness the unveiling of the museum, located in a luxury shopping mall.
The 12,000-square-foot venue at the K11 Art & Cultural Centre features approximately 40 exhibits. These include iconic football jerseys, boots, and over a dozen trophies from Ronaldo's illustrious career with Manchester United and Real Madrid. Notable highlights include his 2008 Ballon d'Or, Golden Boot awards, and FIFA Club World Cup Golden Ball. Visitors can also explore a replica of Ronaldo's early Lisbon bedroom and his YouTube studio, where he creates content for his channel, although access to the studio replica is limited to VIP ticket holders. Photo booths, videos, and photos are also available.
The museum aims to provide an immersive experience using cutting-edge interactive exhibits, rare memorabilia, and inspiring storytelling. The goal is to motivate visitors to pursue greatness, empowering youth and dreamers to reach their full potential through motivational content and inspiring quotes.
The opening of the CR7 LIFE Museum Hong Kong is strategically aligned with Al-Nassr's preparations for the Saudi Super Cup Hong Kong, scheduled for August 19 to 23, 2025. The Saudi Football Federation has confirmed that the tournament will feature Al-Nassr, Al-Ittihad, Al-Qadsiah, and Al-Hilal.
Thomas Froes, representing Ronaldo's family office, has confirmed that the football star will visit the museum "very soon" to meet fans. Froes emphasized that the exhibition carries "a powerful message to everyone to pursue their dreams". Organizers plan to keep the Hong Kong exhibition open for a year before relocating it to mainland China, reflecting a strategy to expand Ronaldo's global fan engagement.
The CR7 LIFE Museum Hong Kong is envisioned as a touring exhibition, with Hong Kong as its first stop. Luis Parafita from the CR7 family office, describes Hong Kong as "the door to Asia," citing the region's huge fan base and Ronaldo's existing connections with China and Asia as key reasons for choosing the city.
In addition to the museum, the first-ever CR7 Life Museum official flagship store is set to open on the seventh floor of Times Square in Causeway Bay. The store will offer lifestyle collections selected by Ronaldo, including apparel, homeware, and fragrances, alongside a Portuguese café serving traditional pastries. Select merchandise will also be available on HKExpress Airways flights, the museum's official Asia airline partner.
The museum is expected to attract over 12 million visitors to Hong Kong, reinforcing the city's position as a major international tourist destination. This aligns with Saudi Arabia's broader strategy to use global fan engagement to extend its influence beyond domestic leagues. Cristiano Ronaldo's global brand serves as a key tool for enhancing Saudi football's visibility, particularly in Asia, where fan loyalty and commercial growth converge.
The opening of the CR7 LIFE Museum Hong Kong has generated considerable excitement, with fans expressing admiration for Ronaldo's lasting influence. Alvin Lai, a 14-year-old fan who was first in line, said, "Cristiano Ronaldo is my idol… He's special". University student Henry Sing added, "He's the hardest-working person in the world. At 40, he's still incredibly strong".
