The Indian Premier League (IPL) continues its meteoric rise as a global sporting behemoth, with its overall business valuation soaring to $18.5 billion (₹1.56 trillion) in 2025. This represents a 12.9% year-on-year increase, solidifying the IPL's position among the world's most valuable sports leagues. A recent brand valuation study by Houlihan Lokey indicates that the IPL's standalone brand value has also jumped by 13.8% to $3.9 billion (₹32,721 crore), fueled by record viewership, rising advertising revenues, and strong investor interest.
Several factors contribute to this impressive growth. The IPL's global appeal, savvy business operations, and unique blend of cricket and entertainment have attracted a massive global fan base. Lucrative media rights and sponsorship deals further bolster the league's financial strength. The Board of Control for Cricket in India (BCCI) reported a 25% increase in revenue from the sale of four associate sponsorships to My11Circle, Angel One, RuPay, and CEAT, generating ₹1,485 crore. Tata has also renewed its title sponsorship through 2028 in a five-year deal worth $300 million (₹2,500 crore).
Record-breaking viewership figures also played a crucial role in the IPL's valuation surge. During the opening weekend of the 2025 season, JioHotstar recorded 1.37 billion views, with 340 million concurrent viewers and 21.8 billion minutes of watch time. Star Sports drew 253 million unique TV viewers, taking the total watch time across platforms to 49.5 billion minutes.
In a significant shift in franchise rankings, Royal Challengers Bengaluru (RCB) has dethroned Chennai Super Kings (CSK) to become the most valuable IPL team. This follows RCB's maiden championship win this season, ending a 17-year title drought. RCB's brand value has risen to $269 million, a substantial increase from $227 million in 2024. This surge is attributed to their on-field success, strategic team management, and the continued popularity of key players like Virat Kohli. Sports finance experts estimate that the IPL title win will further increase RCB's brand value by approximately 10%, attracting more sponsors and expanding their global fan base.
Mumbai Indians (MI) has also climbed in the rankings, moving to second place with a brand value of $242 million. CSK, after a disappointing season, slipped to third with a brand value of $235 million. Other franchises also experienced significant growth in brand value. Punjab Kings (PBKS) recorded the highest year-on-year growth at 39.6%, owing to a runner-up finish, aggressive auction strategies, and viral digital campaigns.
The IPL's financial model, characterized by minimal infrastructure overheads due to BCCI-managed stadiums and a strict salary cap of ₹120 crore, ensures high returns on invested capital. Advertising revenues crossed $600 million (around ₹5,000 crore) this year, marking a 50% jump over the previous year, driven by consolidated rights, brand experimentation, and immersive ad formats.
The rise of RCB to the top of the franchise rankings highlights the dynamic nature of the IPL ecosystem, where on-field performance and strategic brand building go hand in hand. As the league continues to innovate and expand its reach, it is poised for further growth in the years to come.
