Wrexham's ambitious pursuit of Christian Eriksen this past summer was met with an unexpected hurdle: the club's own popular documentary series, "Welcome to Wrexham". According to Wrexham's CEO, Michael Williamson, the Emmy-winning show played a significant role in the Danish midfielder's decision to decline their offer.

Eriksen, a free agent after his departure from Manchester United, was approached by Wrexham as they prepared for their return to the English league's second tier for the first time since 1982. Williamson revealed that Eriksen's agent expressed reservations about having his client's story featured in a documentary, as they had already received numerous offers for similar projects. The agent feared that Wrexham's interest was primarily driven by the potential narrative for "Welcome to Wrexham," rather than Eriksen's footballing abilities.

Williamson clarified that Wrexham's pursuit of Eriksen was motivated by his potential contribution to the team's competitiveness in the Championship. He emphasized that the documentary aspect was not the primary consideration. According to Williamson, after he explained Wrexham's objectives, he had a great conversation with Eriksen's representatives.

Eriksen's story is well-known throughout the world of soccer. During a Euro 2020 match in 2021, he collapsed on the field due to a cardiac arrest. Following the incident, he was fitted with an implantable cardioverter-defibrillator (ICD). His subsequent return to professional football, first with Brentford and then with Manchester United, was widely celebrated.

Ultimately, Eriksen chose to continue his career in top-flight football, joining Bundesliga side VfL Wolfsburg in September. Despite missing out on Eriksen, Wrexham reportedly improved their transfer business after Eriksen's agent revealed their confidential interest in him. According to Williamson, this sent a message that Wrexham was serious about being competitive.

Christian Eriksen joined Wolfsburg on a two-year contract on September 10, 2025. He had previously played for Ajax, Tottenham Hotspur and Inter Milan. At Tottenham, he was named the club's Player of the Year twice and reached the 2019 UEFA Champions League final. He won a Serie A title with Inter Milan. After a rigorous medical examination, Christian Eriksen signed a three-year contract with Manchester United.

While Wrexham's "Welcome to Wrexham" has undoubtedly contributed to the club's global appeal and financial success, this situation highlights a potential drawback. The club must convince potential signings that their footballing ambitions outweigh the lure of reality television.