India's historic victory at the ICC Women's Cricket World Cup 2025 has triggered a surge in brand endorsements and market value for its star players, particularly Jemimah Rodrigues and Shafali Verma. According to reports, their brand valuation has gone past Rs 1 crore, marking a significant milestone in their careers and for women's cricket in India.
Jemimah Rodrigues has seen her brand value surge by almost 100 percent following her stellar performance in the tournament, especially her unbeaten 127 in the semi-final against Australia. Karan Yadav, Chief Commercial Officer at JSW Sports, which manages Rodrigues, revealed that they have been flooded with requests from brands across 10-12 categories. Her endorsement fees now range between Rs 75 lakh to Rs 1.5 crore per deal, depending on the campaign scope. Rodrigues currently endorses brands like Red Bull, Boat, Nike, SG, and Surf Excel. Her manager confirmed the sharp rise in her brand endorsement fees post the World Cup victory.
Shafali Verma, another key player in India's World Cup-winning team, has also witnessed a substantial increase in her brand value. While specific figures for her post-World Cup brand value increase weren't available, it's reported her endorsement value has surged from ₹40 lakh to over ₹1 crore in under a year. As of 2025, Shafali Verma's net worth is estimated to range between ₹5 crore to ₹11 crore. Verma has partnerships with eight brands in sectors such as banking, technology, fashion, and fitness. Notable examples of her endorsements include Bank of Baroda, Google, and Delux Sports Company. In addition to brand endorsements and playing contracts, Verma is also garnering considerable revenue. Adding to her achievements, Verma will be appointed as the Brand Ambassador of Haryana State Commission for Women in 2026 for the promotion of sports, a drug-free lifestyle, gender equality, and women's empowerment.
Smriti Mandhana continues to be the most commercially successful female cricketer in India. She endorses 16 brands, including high-profile names like Nike, Hyundai, Herbalife, HUL's Rexona, SBI, Gulf Oil, and PNB MetLife, reportedly earning INR 1.5-2 crore per brand.
The World Cup victory has significantly boosted the visibility and brand value of the Indian women's cricket team as a whole, with endorsement fees jumping by 25% to 100% within days of the win. Tuhin Mishra, Managing Director of Baseline Ventures, confirmed the surge in demand, stating that there has been a rush of brand queries and renegotiations with fee increases. The Economic Times reported that the landmark victory has elevated several team members to elite brand icon status. Many players have seen their Instagram followers double or even triple in less than 24 hours, signaling their rising influence and marketability.
Leading companies across diverse sectors have seized the moment to align with India's World Cup-winning heroes. Hindustan Unilever launched full-page ads for Surf Excel and Rexona with a campaign message celebrating the team's resilience. Priya Nair, Managing Director of Hindustan Unilever, stated, "The maidan belongs to every woman who shows up, stands tall, and plays her heart out".
The surge in brand value for Jemimah Rodrigues, Shafali Verma, and other members of the Indian women's cricket team reflects the growing recognition and commercial power of women's sports in India. Analysts predict that the collective brand worth of the Indian women's team could double by mid-2026, as companies push for gender-balanced sponsorships and community-driven campaigns.
