In a move that has sent shockwaves through the footballing world and the music industry alike, rapper Snoop Dogg has become a co-owner of Swansea City. The announcement, made on July 16, 2025, has generated considerable buzz and excitement for the Championship club.
The 53-year-old hip-hop icon's investment marks a potentially significant commercial coup for Swansea City. While the specific size of Snoop Dogg's stake remains undisclosed, his involvement is expected to raise the club's profile and reach a broader audience.
Snoop Dogg's foray into football club ownership follows his appearance in a promotional video for Swansea City's new home kit for the 2025-26 season. This initial involvement sparked speculation about a deeper connection, which has now been confirmed.
The rapper expressed his enthusiasm for joining the Swans, stating, "My love of football is well known, but it feels special to me that I make my move into club ownership with Swansea City". He further added, "The story of the club and the area really struck a chord with me. This is a proud, working class city and club. An underdog that bites back, just like me". His statement reflects an appreciation for the club's history and its connection to the local community.
Swansea City chief executive Tom Gorringe welcomed Snoop Dogg to the club, saying, "It is very exciting for us as a football club to formally welcome Snoop Dogg as a co-owner and investor into Swansea City". Gorringe also highlighted Snoop Dogg's passion for the sport and his desire to contribute to the club's growth. "Dogg is passionate about this project and helping us continue to raise the profile of the club to as wide an audience as possible," he added.
Snoop Dogg's investment in Swansea City is not the first instance of celebrity involvement in football club ownership. Actors Ryan Reynolds and Rob McElhenney have gained considerable attention for their ownership of Wrexham, while NFL stars Tom Brady and J.J. Watt have stakes in Birmingham City and Burnley, respectively. Even Luka Modric, who recently joined AC Milan from Real Madrid, became a minority owner at Swansea in April.
The news of Snoop Dogg's co-ownership has been met with excitement and anticipation from Swansea City fans. His global profile and influence are expected to bring new opportunities for the club, both on and off the pitch. The rapper's connection to the club could attract new fans, sponsors, and commercial partnerships, boosting Swansea City's brand recognition worldwide.
Beyond the commercial benefits, Snoop Dogg's involvement could also have a positive impact on the local community. His commitment to supporting the "working class city and club" suggests a genuine interest in contributing to the area's social and economic well-being.
As Swansea City embarks on this new chapter with Snoop Dogg as co-owner, the club and its fans are filled with anticipation and hope for a bright future. The blend of sports and entertainment promises to be an exciting journey for all involved.
