Cristiano Ronaldo's influence extends beyond the football pitch, and recent events in Hong Kong highlight his global appeal and enduring brand. From exclusive museum tours to encounters with iconic figures, Ronaldo's presence continues to captivate fans and generate buzz.
A Glimpse into the CR7 Life Museum
While preparing to compete in the Saudi Super Cup in Hong Kong, members of Cristiano Ronaldo's Al-Nassr inner circle were granted an exclusive tour of his CR7 Life Museum. The museum, located in the K11 Musea shopping center in Tsim Sha Tsui, serves as a testimonial to Ronaldo's extraordinary career. The 12,000-square-foot space showcases rare memorabilia and interactive installations that trace his journey from Madeira to global stardom.
Jorge Jesus, the new Al-Nassr head coach, showed particular interest in memorabilia from Ronaldo's time with Juventus, and a wax figure depicting him in Arab dress following his move to the Saudi club. Sporting director Simao Coutinho was in high spirits after securing the signing of Kingsley Coman from Bayern Munich. Al-Nassr coaches also lingered over jerseys from Andorinha, Ronaldo's first youth team, and a recreation of the star's humble childhood bedroom. Ronaldo himself visited the museum, joking that the Al-Nassr section should be bigger. He was reportedly moved by the museum's exhibits, stating that learning about young visitors "means more to me than any trophy".
The CR7 Life Museum has significantly boosted foot traffic at K11 Musea, recording a 30 percent increase in July visitors compared to the year's monthly average, and a 20 percent year-on-year sales increase for adjacent luxury retailers. The museum displays all the youth and professional trophies won by Ronaldo at various clubs, including CF Andorinha, Nacional da Madeira, Sporting CP, Manchester United, Real Madrid, Juventus, and Al-Nassr, as well as the Portugal national team.
Al-Nassr's Hong Kong Encounters: From Bruce Lee to Autograph Seekers
Beyond the museum, the Al-Nassr crew, dressed in their grey, yellow, and blue club tracksuits, visited the Avenue of Stars and the Bruce Lee statue. Jesus was eager to take a photo with the Hong Kong icon. As they returned to their hotel, fans clamored for autographs.
Al-Nassr has been training in Hong Kong in preparation for the Saudi Super Cup. The team held training sessions at Hong Kong's Football Training Centre in Tseung Kwan O. Al-Nassr posted videos on their social media accounts of players training at the same location. The club has also confirmed the signing of Kingsley Coman from Bayern Munich, who has joined his new colleagues in Hong Kong.
Al-Nassr is set to face Al-Ittihad in the first Super Cup semi-final at Hong Kong Stadium. The Saudi Super Cup is being held in China for the first time as part of Saudi Arabia's effort to raise the profile of its domestic league.
