As Naomi Osaka and Coco Gauff prepare to face off at the US Open 2025, the spotlight shines not only on their on-court rivalry but also on their financial empires. Both athletes have achieved remarkable success, but their paths to wealth and endorsement dominance differ.

Net Worth Comparison

Naomi Osaka's estimated net worth stands at $45 million, exceeding Coco Gauff's $35 million. Osaka's financial success is attributed to $23.26 million in prize money and lucrative endorsement deals with brands like Nike, Louis Vuitton, Mastercard, and TAG Heuer. She also has business ventures, including Kinlò skincare, Hana Kuma media, and Evolve talent agency.

Coco Gauff has rapidly ascended the financial ladder, accumulating an estimated net worth of $35 million. She has earned over $27 million in career prize money, boosted by her victories at the 2023 US Open and 2025 French Open. Her increasing off-court earnings make her one of the most marketable young stars in sports.

Prize Money Earnings

Coco Gauff has surpassed Naomi Osaka in prize money earnings. Gauff has earned over $27 million in prize money by 2025, propelled by her Grand Slam victories. Naomi Osaka's prize money earnings are nearly $24 million, having been impacted by time away for maternity leave and mental health breaks.

Endorsement Deals

Naomi Osaka has long been a gold standard for global marketability in tennis. Her brand partnerships include Nike, Louis Vuitton, Mastercard, and TAG Heuer. She also has ventures in skincare with Kinlò, talent management with Evolve, and storytelling with Hana Kuma.

Coco Gauff has experienced an endorsement surge, securing deals worth nearly $25 million in 2025. Her endorsements include New Balance, Bose, Carol's Daughter, Head, Barilla, and Rolex. In the past year, Gauff has earned $12.2 million on the court and $25 million off the court, making her the highest-earning female athlete of 2025.

Coco Gauff's Rise to the Top

Coco Gauff's financial success has grown dramatically since 2019. In 2024, she earned $35 million, making her the highest-paid female athlete in the world. Her earnings included $9.2 million from prize money and $21 million from endorsements. Gauff's brand partnerships include New Balance, Head, Rolex, Bose, American Eagle, Fanatics, Naked Juice, Carol's Daughter, and Ray-Ban. She has also invested in Unrivaled, a women's basketball league.

In 2025, Coco Gauff is the third highest-paid tennis player, behind Carlos Alcaraz and Jannik Sinner. She earned $37.2 million over the past 12 months, with $12.2 million from prize money and $25 million off the court. Gauff's tennis has been inconsistent this year, but she remains a popular figure off the court.

Naomi Osaka's Endorsements and Business Ventures

Naomi Osaka's net worth in 2025 is an estimated $45 million. Her partnerships with global brands like Nike, Yonex, Louis Vuitton, Tag Heuer, Mastercard, Workday, BodyArmor, and Nissan generate the majority of her income. Osaka has also launched her own businesses, including KINLÒ skincare, Evolve talent agency, and Hana Kuma production company.