The Indian Premier League (IPL) continues its upward trajectory, reaching a business valuation of $18.5 billion in 2025, according to a report by global investment bank Houlihan Lokey. This represents a 12.9% increase compared to the previous year, solidifying the IPL's position as one of the most valuable sports leagues worldwide. The league's stand-alone brand value has also seen a substantial rise, climbing 13.8% to $3.9 billion.
Several factors have contributed to this impressive growth, including record-breaking viewership, increased advertising revenues, and strong investor interest. During the opening weekend of the 2025 season, JioHotstar recorded 1.37 billion views, with a peak of 340 million concurrent viewers and 21.8 billion minutes watched. Star Sports drew 253 million unique TV viewers, resulting in a combined watch time of 49.5 billion minutes. The IPL's commercial performance has also been a key driver, with the Board of Control for Cricket in India (BCCI) generating ₹1,485 crores from the sale of four associate sponsor slots, a 25% increase over the previous cycle. The Tata Group has also extended its title sponsorship commitment through 2028 in a five-year deal worth $300 million.
In a significant shift in franchise rankings, the Royal Challengers Bengaluru (RCB) have emerged as the most valuable IPL team, with a brand value of $269 million. This rise follows their IPL 2025 title triumph, which ended a 17-year wait and propelled them ahead of Chennai Super Kings (CSK). RCB's brand value increased from $227 million in 2024, marking an 18.5% year-on-year growth. This success is attributed to a combination of consistent on-field performance, a loyal fan base, and effective branding strategies. The team has also benefited from its star players, new leadership, and associate sponsors.
Mumbai Indians (MI) have climbed to second place with a valuation of $242 million, up from $204 million in 2024. Meanwhile, Chennai Super Kings (CSK) have slipped to third position with a brand value of $235 million. CSK's valuation saw only a marginal increase from the previous year due to a disappointing season.
Other franchises in the top five include Kolkata Knight Riders (KKR) at $227 million and Sunrisers Hyderabad (SRH) at $154 million. Punjab Kings (PBKS) recorded the highest year-on-year growth, with a 39.6% increase in brand value, reaching $141 million. This growth is largely attributed to their strong performance as runners-up and savvy player auctions. Lucknow Super Giants (LSG) also saw a significant rise in brand value, with an increase of over 34%. The remaining teams are ranked as follows: Delhi Capitals (DC) at $152 million, Rajasthan Royals (RR) at $146 million and Gujarat Titans (GT) at $142 million.
The IPL's continued success can be attributed to its unique blend of cricket, entertainment, and strong media presence, attracting fans and investors from around the world. As the league continues to evolve and innovate, it is poised for further growth and is set to maintain its position as a global sporting powerhouse.
