The Asia Cup 2025 is generating significant buzz, especially for the highly anticipated India-Pakistan clashes. With this excitement comes a surge in advertising rates, making it a prime opportunity for brands to showcase their presence to a massive audience. Sony Pictures Networks India (SPNI), which holds the media rights for the tournament through 2031, has released its ad rate card, revealing the costs associated with advertising during the event.

TV Advertising Rates

For advertisers looking to secure a spot on television during the Asia Cup 2025, particularly for India's matches, the rates are set between ₹14 lakh and ₹16 lakh per 10-second slot. The India-Pakistan match commands the highest rates due to its massive viewership. SPNI is broadcasting the tournament on the Sony Sports Network.

Several sponsorship packages are also available for television advertising:

• Co-presenting Sponsorship: ₹18 crore
• Associate Sponsorship: ₹13 crore
• Spot-buy Package (covering all matches): ₹16 lakh per 10 seconds, totaling ₹4.48 crore

Digital Advertising Rates on SonyLIV

SonyLIV, the streaming platform for the Asia Cup, offers various digital advertising options. The digital ad inventory will be distributed across all matches, with 30% reserved for India games.

Here's a breakdown of the rates for different ad formats on SonyLIV:

• Pre-roll Ads:
  • All matches: ₹275 per 10 seconds
  • India matches: ₹500 per 10 seconds
  • India vs. Pakistan: ₹750 per 10 seconds
• Mid-roll Ads:
  • All matches: ₹225 per 10 seconds
  • India matches: ₹400 per 10 seconds
  • India vs. Pakistan: ₹600 per 10 seconds
• Connected TV (CTV) Ads:
  • All matches: ₹450 per 10 seconds
  • India matches: ₹800 per 10 seconds
  • India vs. Pakistan: ₹1,200 per 10 seconds

Sponsorship packages on SonyLIV include:

• Co-presenting & Highlights Partner: ₹30 crore each
• Co-powered-by Package: ₹18 crore

Asia Cup 2025 Details

The Asia Cup 2025 will be played in the T20 format, featuring eight teams and a total of 19 matches. The tournament is scheduled to take place in the United Arab Emirates (UAE) from September 9 to September 28, 2025. The final will be held on September 28 in Dubai.

The Asian Cricket Council (ACC) has already secured several sponsors for the event. DP World is the title sponsor, while Wonder Cement, Spinny, and Groww are global sponsors. Royal Stag Packaged Drinking Water, Haier, Daikin, and Ozone are official partners. Media industry experts estimate individual sponsorship deals to be valued between ₹10 crore and ₹20 crore.

The Asia Cup 2025 promises high-stakes cricket action and a valuable platform for brands seeking visibility in the Asian market.