Upper Deck, a global leader in sports and entertainment collectibles, has announced a long-term, exclusive partnership with USA Hockey. This collaboration marks a significant milestone for both organizations, bringing together Upper Deck's expertise in creating premium collectibles and USA Hockey's established presence in developing American hockey talent.
The multi-year agreement grants Upper Deck the status of the official trading card partner of USA Hockey. For the first time, Upper Deck will produce exclusive USA Hockey trading cards, showcasing top prospects, current stars, and alumni of the program. This includes players from the U18 men's and women's teams.
"Upper Deck has been at the forefront of helping fans celebrate hockey's most elite athletes for 35 years, whether that's established superstars or the next generation of talent," said Jason Masherah, President of Upper Deck. He further emphasized the significance of players representing their country and the company's commitment to capturing iconic and emotional moments through trading cards.
Tony Driscoll, Assistant Executive Director of USA Hockey, echoed this sentiment, stating, "Upper Deck is synonymous with hockey, and their experience creating premium collectibles made them a natural fit for USA Hockey". Driscoll also expressed excitement about highlighting USA Hockey players and providing fans with a way to connect with them on the global stage.
As part of the agreement, Upper Deck's logo will be featured on the jerseys of the U.S. Under-18 Men's and Women's teams during international competitions. This marks Upper Deck's first-ever jersey patch sponsorship, further solidifying their commitment to the sport and its future stars. Upper Deck will also have access to USA Hockey's various platforms, including social media channels and its website.
To kick off the partnership, Upper Deck has launched the 2026 USA Hockey Showcase set, available exclusively on the Upper Deck e-Pack platform. This set features four USA Hockey stars and Upper Deck exclusive athletes: Cole Eiserman, James Hagens, Cole Hutson, and Taylor Heise. The set includes base cards, as well as various parallels such as blue, USA Hockey Logo, and USA Flag versions. Autograph variations are also available as bonus cards in select packs. Collectors can also look out for achievement cards, including autographs. The 2026 USA Hockey Showcase will be available on Upper Deck's e-Pack site until January 11th, 2026.
Upper Deck Authenticated autographed memorabilia featuring Taylor Heise, Cole Eiserman, James Hagens, and Cole Hutson is also available. Fans can purchase signed items at UpperDeck.com.
Upper Deck has been a leading manufacturer of hockey collectibles for over 35 years, with a wide array of products featuring NHL stars and rookies. Their hockey card offerings include popular sets like Upper Deck Series 1 and 2, Black Diamond, Artifacts, and Premier. The company's e-Pack platform allows collectors to buy, trade, and store digital and physical cards.
